Building a metaverse strategy May 19, 2022The Metaverse. It’s still taking shape, and it’s still surprising us. NFTs are still volatile, but they’re down and not out. The Metaverse isn’t going anywhere anytime soon, so it’s...
Into the metaverse – strike while the (virtual) iron is hot May 19, 2022Where there's change, there's opportunity. History has taught us that with every new innovation comes a new way to grow – and make money. The Metaverse is still in its...
Optimising your product strategy May 19, 2022Ultimately, you should build your product optimisation strategy into your product’s lifecycle. The work is never finished with any product, and the goal with every product should be to extend...
Maximising your biggest asset – your community May 19, 2022Despite technology’s best efforts, the global population isn’t as connected as you might think. The internet can be a lonely place. And with shopping mostly done online now, there are...
Why engagement and retention deliver the best ROI April 18, 2023How well you engage and retain customers doesn’t impact your ROI. …A bold statement – and a total lie. Here’s why focusing on engagement and retention delivers cream-of-the-crop...
Innovation doesn’t have to be a dirty word: you have to innovate to stay relevant April 12, 2023Innovation? It doesn’t have to be a dirty word. Sure, ‘innovation’ might’ve lost its marketing impact, but there’s a very real buzz behind the word that every business needs...
Using customer feedback and CX to drive product strategy April 4, 2023What’s driving your product strategy? If you’re not learning from customer feedback and CX to build a ‘living’ product strategy, here’s why you need to be (and how to get...