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    Our thinking

    Building a metaverse strategy

    Building a metaverse strategy

    May 19, 2022

    The Metaverse. It’s still taking shape, and it’s still surprising us. NFTs are still volatile, but they’re down and not out. The Metaverse isn’t going anywhere anytime soon, so it’s...

    Into the metaverse – strike while the (virtual) iron is hot

    Into the metaverse – strike while the (virtual) iron is hot

    May 19, 2022

    Where there's change, there's opportunity. History has taught us that with every new innovation comes a new way to grow – and make money. The Metaverse is still in its...

    Optimising your product strategy

    Optimising your product strategy

    May 19, 2022

    Ultimately, you should build your product optimisation strategy into your product’s lifecycle. The work is never finished with any product, and the goal with every product should be to extend...

    Maximising your biggest asset – your community

    Maximising your biggest asset – your community

    May 19, 2022

    Despite technology’s best efforts, the global population isn’t as connected as you might think. The internet can be a lonely place. And with shopping mostly done online now, there are...

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    • Why engagement and retention deliver the best ROI

      Why engagement and retention deliver the best ROI

      April 18, 2023

      How well you engage and retain customers doesn’t impact your ROI.   …A bold statement – and a total lie.   Here’s why focusing on engagement and retention delivers cream-of-the-crop...

    • Innovation doesn’t have to be a dirty word: you have to innovate to stay relevant

      Innovation doesn’t have to be a dirty word: you have to innovate to stay relevant

      April 12, 2023

      Innovation? It doesn’t have to be a dirty word.   Sure, ‘innovation’ might’ve lost its marketing impact, but there’s a very real buzz behind the word that every business needs...

    • Using customer feedback and CX to drive product strategy

      Using customer feedback and CX to drive product strategy

      April 4, 2023

      What’s driving your product strategy? If you’re not learning from customer feedback and CX to build a ‘living’ product strategy, here’s why you need to be (and how to get...

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    Pragmatic and relevant strategies to help you define what comes now and next.

    We help brands stay relevant, redefining purpose and helping you position yourself as the only choice in the minds of your audience.

    Without the compass of positioning and purpose, you can't effect change and deliver results. We'll help you find your North Star.

    Through a collaborative process, we inform and answer the questions that keep you up at night. We're problem solvers; that's what we do.

    We won't do it for you – no one learnt anything that way. Instead, we guide and support so you can connect your strategy to your customer experience.

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