Our thinking

Are you fit for market? A tricky question, for sure, but one we should all be asking ourselves at the moment – or indeed at any time.

Customer journeys are defined by the interactions the user has with a brand or company, and each interaction contributes to the overall customer experience. A customer journey map is the visual representation...

Despite the world seemingly going up in smoke around us, innovation always seems to find a way. The latest and greatest in innovation appears to be Web3, which is closely...

Given that customer experience encompasses all that relates to a business that affects a consumer’s perception of it, it’d be fair to say that the business of CX has never...

With the world in crisis, it’s never been more critical to stay one step ahead of the curve and your competitors, and digital transformation can aid that process. However, you...

Despite what people may think, intelligent self-service already exists and has done for some time.