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    Our thinking

    Is your digital positioning fit for market?

    Is your digital positioning fit for market?

    August 4, 2022

    Are you fit for market? A tricky question, for sure, but one we should all be asking ourselves at the moment – or indeed at any time.

    Customer journey mapping and its impact on customer experience

    Customer journey mapping and its impact on customer experience

    August 4, 2022

    Customer journeys are defined by the interactions the user has with a brand or company, and each interaction contributes to the overall customer experience. A customer journey map is the visual representation...

    What is web3, where have we come from, and what should we do about strategy?

    What is web3, where have we come from, and what should we do about strategy?

    July 21, 2022

    Despite the world seemingly going up in smoke around us, innovation always seems to find a way. The latest and greatest in innovation appears to be Web3, which is closely...

    How customer experience can drive business growth (and where AI fits in)

    How customer experience can drive business growth (and where AI fits in)

    July 15, 2022

    Given that customer experience encompasses all that relates to a business that affects a consumer’s perception of it, it’d be fair to say that the business of CX has never...

    Where digital transformation can take you and the problems it can solve

    Where digital transformation can take you and the problems it can solve

    July 7, 2022

    With the world in crisis, it’s never been more critical to stay one step ahead of the curve and your competitors, and digital transformation can aid that process. However, you...

    Why it’s time to finally embrace intelligent self-service as a concept

    Why it’s time to finally embrace intelligent self-service as a concept

    July 4, 2022

    Despite what people may think, intelligent self-service already exists and has done for some time.

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    • Is your digital positioning fit for market?

      Is your digital positioning fit for market?

      August 4, 2022

      Are you fit for market? A tricky question, for sure, but one we should all be asking ourselves at the moment – or indeed at any time.

    • Customer journey mapping and its impact on customer experience

      Customer journey mapping and its impact on customer experience

      August 4, 2022

      Customer journeys are defined by the interactions the user has with a brand or company, and each interaction contributes to the overall customer experience. A customer journey map is the visual representation...

    • What is web3, where have we come from, and what should we do about strategy?

      What is web3, where have we come from, and what should we do about strategy?

      July 21, 2022

      Despite the world seemingly going up in smoke around us, innovation always seems to find a way. The latest and greatest in innovation appears to be Web3, which is closely...

    1 / of 3
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    Pragmatic and relevant strategies to help you define what comes now and next.

    More than ever brands need to position themselves correctly to stay relevant, and they need a purpose behind them to keep them there.

    Without the compass of positioning and purpose, brands can't effect change and deliver results. We can.

    Through a collaborative process, we inform and answerthequestions that keep you up at night. We're problem solvers. That's what we do.

    People need a reason to engage. We deliver a reason by connecting your strategy to your customer experience.

    We guide and coach so you can define and understand your purpose, while remaining relevant.

    We're here to help, so drop us a message and let's talk.

    Subscribe to get our tips, tricks and techniques.

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