Our thinking

How well you engage and retain customers doesn’t impact your ROI.   …A bold statement – and a total lie.   Here’s why focusing on engagement and retention delivers cream-of-the-crop...

Innovation? It doesn’t have to be a dirty word.   Sure, ‘innovation’ might’ve lost its marketing impact, but there’s a very real buzz behind the word that every business needs...

What’s driving your product strategy? If you’re not learning from customer feedback and CX to build a ‘living’ product strategy, here’s why you need to be (and how to get...

Looking in the mirror is awkward and hard, but absolutely necessary to get your positioning as close to right as it'll ever be. 

In an age where immediacy and instant solutions are the order of the day, being able to connect your customers to the problems they’re having and the ones you solve...

So you’ve got an opportunity in your sights. Or maybe you don’t, but you’re looking for one. How do you make the most of it? How do you throw the...