Community strategy

With any business, it’s customer community is one of the most valuable assets. But often that value is not maximized. 

Using our expertise and strategic framework, we will create a market beating strategy that engages your audiences and delivers value back to your business objectives. 

The topics and themes covered include:

• Business strategy and outcome mapping
• Audience profile review and need mapping
• Competitive community audit
• Community ladder design
• Community proposition design
• Product strategy design
• Engagement and growth planning
• Road mapping and roll-out planning
  

This project will deliver the following outcomes:

• Defined community proposition
• Defined community landscape
• Technology planning and selection
• Engagement and attraction strategy
• An agreed start point, MVP and roadmap