4 Roads - Go-to-market strategy

4 Roads - Go-to-market strategy

4 Roads are a digital agency that creates bespoke and up-to-date digital solutions for various clients in order to improve the customer experience. With over 10 years experience, they have become experts in the technological field.

Our brief

4 Roads main aim was to move their business forward and take it to a target revenue of one million. Although they have already grown to a good size with their own strategies, 4 Roads were focused on unlocking more growth.

What we did

To address the brief, we took 4 Roads through the Value Proposition and a Go-to-Market strategy. This included working closely with their go-to-market team through monthly coaching with the sales and marketing teams. This is an important process to ensure all team members are on the same page and are focused towards creating the same type of business growth. Through this we were able to create accountability, as well as undertake behavioural change in terms of the way they sell and develop relationships with clients. We also advised 4 Roads on their account development strategies which helped drive as much value as possible in order to unlock deals. Along with, the go-to-market strategy, we also sit on the board as a board advisor to continue moving 4 Roads forward, help catch opportunities for increased deals and deal with challenges as they arise.